So why go to all the trouble to build a storefront business website? After all, your customers walk in the door, they aren't online. Ask yourself how much your advertising is costing you now, with printing costs and delivery, etc. Having your own business website would be a substantial savings to your bottom line.
The value of business yellow page ads is going down because of the convenience and accuracy of the computer search tools for local searches of storefront businesses.
Not to mention that computer search tools are much cheaper, and can be accessed on most smartphones. With the right keywords, your ad will display when people search for your products, bring up a map, and help to increase your customer base.
With your own website, you could advertise 24/7 and if something needs to be changed it will be a snap. In the print world you have to take a loss, and redesign your ad. With a website you could put your ad out much faster than your competitors who are waiting for their print ads to get ready, and to be delivered.
In order to bring traffic to your storefront business you will need to use online business ideas with good website design. This will show your visitors that you have a professional website and are ready to serve them.
You can tell your customers what new items you have to offer now. Ask yourself what you can do to make your business stand out from your competitors. Here are some ideas such as:
Do you offer more convenient hours or a more convenient location than other storefront businesses? How about local or senior discounts? Do you offer free parking? Are you a full service store? Are you multi-lingual?
Let your customers know that if they need information they can use your “Frequently Asked Questions” section, or your “Contact” section to ask you for prices, etc. And, you will gladly email them back with the answer. Give them the personal touch. Install a "How To" section on your website to show them how to do basic jobs. If possible, give them a average price for the materials.
You will need training to get market your products effectively, I suggest New York Times Sales & Marketing: 25 Keys to Selling Your Products Learn the 25 keys to build awareness of new brands and learn the secrets of forceful advertising and marketing strategies.
Marketing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs.
This book will also enable you to build a preferred customer list so you can send them sale emails, with printable 10% off coupons, and even a newsletter. If you can get their birthday and month when they fill out the Contact information, you could send them a greeting and a coupon for a small gift. This would help to make your storefront business stand out as a friendly place who really cares about their customers.
How to Sell More Stuff!: Promotional Marketing That Really Works With over $233 billion and 50 percent of marketing budgets allocated to consumer promotion, marketing professionals need a working reference tool to help them plan, budget, execute, and, ultimately, sell more stuff.
Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer, and everyone in between. How to Sell More Stuff tells executives, agencies, internal departments, entrepreneurs, and students alike how to close.
You could place ads for other businesses on your site that do the same for you. This is a win-win for both of you. You can send emails to remind customers that it is time for service. These online business ideas are only a few of the ways you could use a website to set your business apart from your competitors.
Your website URL should be displayed at your check out counter as well as other places in your store. Not to mention, on your business vehicles, receipts, business cards, and any other items that customers will see.
To Storefront Business 2
Back To Homepage
We Hope we helped You
Please COMe baCK agAin soon
If you have a work from home business idea that we have not mentioned, or would like to add something to an existing page, please Contact Us. You may be helping someone find the business they are looking for.