Real Estate Web Marketing
These real estate web marketing tips will help your business grow as you make your own website more client friendly. As you follow these money making ideas, you should see your business increase, since you made it easier for clients to find the information they need, and then to contact you.
If you need help building your website, I recommend SiteBuildIt (SBI). or XSitePro. Check our website design builder page for more information. This site was built with SBI and I am very pleased.
It is vital to make your site extremely easy for your visitors to find the information they need.
The two main website design ideas that have to be established with your clients before they will want to work with you, are credibility and trust. Buying a home is quite possibly the most expensive purchase a family makes, so trusting their realtor is extremely important to them.
Display your pictures, family information, contact information, and local contacts to show clients who you are and who you do business with. You need to list title companies, lawyers, brokers, the real estate company, your broker and other contacts you feel are important. This shows that you are known in the community, and are honest with nothing to hide.
Having a section or a page to post comments of appreciation from past clients will help them with trusting you. Adding a section for FAQ's or, answers to frequently asked questions, will also help the client gain trust in the professionalism of the agent. Trust is one of the main ingredients to a successful real estate web marketing website.
I also recommend putting a basic information form on your site so prospective clients can fill it out and email it back to you. This will tell you what they are looking for, their financial situation, how soon they need the home, their price range, floor plan, and any other pertinent information. Also have a "contact me" page so they can ask you any additional questions they may have.
This is one of my favorite website design ideas because it simplifies the process for you and the client, and makes it easier for you to contact them back.
When you make your own real estate web marketing website you want them to know you are someone they want to work with because you are professional, open, honest and friendly. You are also trustworthy, therefore you have provided them with all the details about your business on your site so that they can inquire about you. This aids in gaining credibility.
You can add a section of pictures of past homes you have sold and the homes you are currently listing. By placing a local map with easy directions, they can locate the homes you represent and this will show them even more about the area.
Adding a link to Google Maps will help those from farther away orient themselves to the particular area they are interested in.
A virtual walk through is an excellent way to narrow down your real estate properties for out of state clients before they make the trip to your area. This real estate web marketing idea has been around for a while so if you aren't using it you should consider it now.
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