The business side of growing herbs is equally as important as learning how to grow quality herbs to market. If you don't have business training you should get some. Talk to friends and relatives who own businesses for suggestions on business accounting programs. They may also know people who may need herbs to help get you started.
You will need to check with your local authorities about any permits and licenses required for growing herbs in your home. Once you get your business license, you will be able to buy supplies wholesale. Be sure to check with the Food and Drug Association (www.FDA.gov) to make sure you do not violate any health regulations.
Also consider business insurance to cover you in case of lawsuit. The Small Business Association (www.sba.gov) has a lot of useful information on starting a small business. This is a website you will find valuable no matter what business you start. They even have loan information if needed.
You will need to set up a serious business plan to see if you will be able to make a profit. The link to the book on the left will help you with that.
Growing and Selling Fresh-Cut Herbs is the definitive guide for those looking to start or expand their own herb business. It focuses entirely on fresh-cut herbs for the grower who supplies restaurants or supermarkets, vends at farmers markets, or sells from her own retail space. Discussed are the value of a business plan and how to find the right niche for the business. Recommended reading.
Stop by your local farmers markets, health food stores, nurseries, restaurants, kitchen utensil stores, groceries and cooking supply stores to see how much demand they have for herbs and which kinds.
Let them know that you are going to be growing herbs and would like to know if there are some that they are unable to get. These would be good herbs to grow. Check the prices they are paying and tell them that your prices will be a little lower and when they will be available.
Contact local cooking television and radio shows and tell them you have fresh herbs, as well as ladies clubs and organizations. Consider setting up a booth at local crafts fairs. These can be good retail sales opportunities.
You will need to advertise in local newpapers, free and paid. Business cards and word of mouth. I recommend Vista Print for good prices.
A business website will allow you to market your herbs online, increasing your market worldwide. Remember, online sales are sold retail, not wholesale like when you sell to your business clients. Online sales should be a big part of your marketing plan.
You will need a good business website to sell online. Please do not waste your time with the free website builders. They seem fine at first but do not offer the professional looking website and services your business requires. Your website is a direct reflection of your business. Make sure your clients get a professional opinion. Go to our website design builder page for help in selecting a website builder program that is right for you.
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