It is recommended that you have enough finances to keep your dog grooming service afloat for 9 months to a year before it gets profitable. Not having these funds is one of the top reasons small businesses fail.
Another main reason businesses fail is that people do not have the necessary business training to handle the paperwork. Such as taxes and bookkeeping. Keep detailed records so you don't get in trouble with the I.R.S.
You will need someone to answer your phone when you are busy with the dogs. An answering machine may get some calls, but most people hate talking into them. Clients do not like work on their dogs stopping while you answer you cell phone. Missing potential customers calls will kill a business fast.
If you do not have the funds or training to get started in dog grooming, consider starting with a dog walking or sitting service. Many busy people need their dog exercised and cannot do it themselves for a variety of reasons. Go to our dog walking page for more information. This way you could get money coming in quickly, and when you are able to start your dog grooming service you would have ready potential clients.
You will need to advertise in the business yellow pages, local internet yellow pages, by passing out business cards, word of mouth, flyers in pet shops, etc., and the internet.
Talk to local veterinarians about your services and leave flyers and business cards in their offices, as well as pet shops.
If you have designated dog walking parks in you area, take your dog, meet people, and pass out business cards. Place ads on Facebook and other social media sites targeted at your local area to bring in more business.
You may also consider a mobile dog grooming service. This would be more convenient for your customers, and make your service grow faster. You would need a good van to carry all the necessary equipment,etc. Make sure that water is available before scheduling.
If a mobile service is not possible, try a pick up and deliver service, or wash the dog at their home. This would save your customer the time of taking their dog to you, and helping you to get clients.
A quality website will greatly help you get business by showing you how to use high ranking keywords and other traffic building methods. Potential clients will see that you are serious about your business, which will build trust.
You may even wish to market dog care books and assessories online to bring in extra income. Put a local map showing your location. And of course, your contact information.
Make sure a detailed price list telling what services are offered and for what price is on your website. Give discounts for repeat customers, and let them know that you expect their dogs to be manageable.
I do not recommend the free website builders as they do not deliver the professional quality a serious business requires. Your website is a direct reflection of your business, please give your customers a professional looking website. Check our website design builder page for more suggestions on building a great business website for your dog grooming service.
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